Corporate videos are a powerful tool for communicating information about a company to its employees, shareholders, and other stakeholders. There are many different types of corporate videos that can be used for various purposes, including promoting the company's brand, showcasing its products and services, providing training and instruction, and more. Here are 10 types of corporate videos that can be used to achieve a variety of business goals:
Brand videos
Brand videos are used to promote a company's brand and showcase its values and mission. These videos can be used to introduce a company to potential customers, or to provide a more in-depth look at what makes the company unique and special.
Product videos
Product videos are used to showcase a company's products and services. These videos can be used to demonstrate how a product works, highlight its features and benefits, or provide customer testimonials.
Training videos
Training videos are used to provide instruction and guidance to employees. These videos can be used to teach employees new skills, provide safety training, or explain company policies and procedures.
Explainer videos
Explainer videos are used to provide information and clarify complex concepts. These videos can be used to explain the benefits of a product or service, or to provide a high-level overview of a company's business model.
Testimonial videos
Testimonial videos are used to showcase customer feedback and experiences. These videos can be used to provide social proof and build trust with potential customers, or to highlight the success of a product or service.
Recruitment videos
Recruitment videos are used to attract and hire new employees. These videos can be used to showcase the company's culture and working environment, or to provide information about job opportunities and the hiring process.
Culture videos
Culture videos are used to showcase the company's culture and working environment. These videos can be used to provide a glimpse into the day-to-day life at the company, or to highlight the values
Investor relations videos
Investor relations videos are used to provide updates and information to shareholders. These videos can be used to provide financial updates, discuss business strategy, or announce major developments and milestones.
Overall, there are many different types of corporate videos that can be used for various purposes. The type of corporate video that is right for your company will depend on your business goals and the information you want to communicate to your audience.